The Cool House strategy and earnings model
The Cool House has a simple STRATEGY to reduce the insecure feeling that arises worldwide upon making financial decisions:
- Launch financial vertical portal with support by phone in the Netherlands.
- Continually refresh, deepen and broaden our services.
- Internationalize financial portal to USA and European markets.
- Internationalize financial portal to Asian markets.
- Launch vertical search portals for other impenetrable markets.
We do this by matching clients with products, advisors and like-minded people etc. that are best suited to them. That way, we help them to make the financial choices that are best for them, the easy way.
So in the first phase, this is the best financial advice in the Netherlands by being:
- On the consumer’s side for the full 100%. We develop insight in people’s experience and decision-making processes at important points in their lives. Using technological innovations, these insights are then translated into the most straightforward, accessible and expert solutions to their questions.
- 100% independent. We’re an independent company that develops its own services. In the development of our services, we’re advised by the AFM and the Dutch Ministry of Finance.
- Being complete. We have access to product data of all financial institutions registered with DNB and AFM.
- Experts. Our advice is based on:
- The most comprehensive product database in the Netherlands.
- TA network of over 500 independent financial experts.
- TSharing previous choices and experiences of people matching your profile.
The Cool House is an autonomous company that’s 100% independent, which is why we can actually side with the people. Still, in order to do so, we do need money.
Our EARNINGS MODEL is based on the flows below:
- eyeOpen: fees and service packs for consumers.
- Incubating Services: development of digital strategies and services.
- The Cool House Academy: digital strategy and marketing training.